Your profile picture is key ingredient in your Airbnb’s success recipe

Studies done by researchers at the Hebrew University show that personal photos of Airbnb hosts have a greater impact on decision to rent a place than reviews from former guests.

“Unlike Facebook or LinkedIn, the person is not the ‘selling product’ here. On Airbnb the focus is on the property and its attributes, but even so — we found that the profile pictures of the hosts are critical to their business success,” said Dr. Eyal Ert from the Department of Environmental Economics and Management at the Hebrew University.

We listed below what to look for when making the perfect Profile Picture for your account:

  • Look directly at the camera
  • Show your teeth when you smile
  • Use a bright background color
  • Include a high quality image (ideally done by a professional)